Erin Whitcomb began her career as a Social Media Manager to accompany her 15+ year acting career and 8+ year photography career. She assists companies with content marketing, social media insight, branding, and other services, to revive the heart of the brand and successfully tell its story.
SERVICES & SPECIALTIES
SOCIAL MEDIA MANAGEMENT & STRATEGY:
As a Social Media consultant, Erin offers services such as creating and implementing posts, audience engagement, campaign creation, art direction, branding, social listening, analytics, audits, SEO optimization, budget analysis and creation, paid ad campaigns, A/B testing, hashtag generation, and competition research.
TRAINING & OUTREACH :
Erin has extensive knowledge on training staff, of all technical backgrounds, about proper social media policies and practices. Additionally, she offers services such as blogger outreach, review marketing, and social media crisis communication.
Erin has over 10 years of Erin has over 10 years of professional photography experience and offers product, headshot, and event photography. She also has over 10 years knowledge on image editing, blog writing, and copy editing.
GOAL: $30,000 Kickstarter to produce a children's chess board game
THE CAMPAIGN: Prior to the Kickstarter, the game's Instagram, Facebook and Twitter were created. Ad campaigns to increase email list and brand awareness were also launched . During the Kickstarter, A/B ad campaigns were created and tested, targeting Mom and Dad bloggers, home school parents, look alike audiences, and more.
THE RESULT: The brand achieved its Kickstarter goal within the first 12 hours and ultimately raised over $71,000, exceeding the goal by 140%. Within the first four hours, it gained "New and Noteworthy" and "Projects We Love" recognition by Kickstarter.. Additionally, the project's social media saw a 53% engagement increase and the project was endorsed by actor Julianna Margulies.