ABOUT
Erin Whitcomb began her career as a Social Media Manager to accompany her 15+ year acting career and 8+ year photography career. She assists companies with content marketing, social media insight, branding, and other services, to revive the heart of the brand and successfully tell its story.
SERVICES & SPECIALTIES
SOCIAL MEDIA MANAGEMENT & STRATEGY:
As a Social Media consultant, Erin offers services such as creating and implementing posts, audience engagement, campaign creation, art direction, branding, social listening, analytics, audits, SEO optimization, budget analysis and creation, paid ad campaigns, A/B testing, hashtag generation, and competition research.
TRAINING & OUTREACH :
Erin has extensive knowledge on training staff, of all technical backgrounds, about proper social media policies and practices. Additionally, she offers services such as blogger outreach, review marketing, and social media crisis communication.
CONTENT CREATION:
Erin has over 10 years of professional photography
experience and offers product, headshot, and event photography. She also has over 10 years knowledge on image editing, blog writing, and copy editing.
SUCCESSFUL CAMPAIGNS
Kickstarter Campaign
GOAL: $30,000 Kickstarter to produce a children's chess board game
THE CAMPAIGN: Prior to the Kickstarter, the game's Instagram, Facebook and Twitter were created. Ad campaigns to increase email list and brand awareness were also launched . During the Kickstarter, A/B ad campaigns were created and tested, targeting Mom and Dad bloggers, home school parents, look alike audiences, and more.
THE RESULT: The brand achieved its Kickstarter goal within the first 12 hours and ultimately raised over $71,000, exceeding the goal by 140%. Within the first four hours, it gained "New and Noteworthy" and "Projects We Love" recognition by Kickstarter.. Additionally, the project's social media saw a 53% engagement increase and the project was endorsed by actor Julianna Margulies.
Restaurant Opening
GOAL: Generating traffic for grand opening, gain 2,000 followers on Instagram and 500 on Facebook within the first month.
THE CAMPAIGN: The brand didn't want to create too much buzz prior to the opening, as to stay respectful to the community during the pandemic.
Campaigns began the week of opening. To compliment the venue branding to social media, Erin used a preset for posting. She created concise Instagram Highlights to keep people informed of the menu, hours, and safety standards at a glance. The posting schedule was designed to show the space, safety, food, and cocktails. After the first few weeks, exciting specifics were highlighted,, such as their
Beer-Barrow and weekend night images, to keep the audience's attention. Additionally, Erin took the initial food and beverage images for both PR and social media purposes. She worked closely with the PR team to create a successful media, their first promotional push, two days prior to the grand opening.
THE RESULT: The social media gained 6,000 followers on Instagram and 1,000 followers on Facebook in the first month, exceeding the overall goal by 240%. The restaurant's reservations booked two weeks in advance after opening for the first month and landed on multiple media articles on their top 10 outdoor dining experiences.
Ticketed Event
GOAL: Sell out NYE Bash at a local dance club, prior to the event date.
THE CAMPAIGN: Erin created a social campaign and budget that aligned with the brand's voice. Prior to the event, targeted paid ads and posts were utilized and analyzed. The social promotion of early bird tickets gained the initial traction for the event, which accounted for over 60% of sales.
THE RESULT: The NYE party sold out, as planned, over 24 house prior to the event. It was mentioned in over five media articles, and generated over $100K revenue.
CONTENT PORTFOLIO
DAVID AKERS
Press Release
A MAN NAMED JOE
Narrative
KAREN ABERCROMBIE
Press Release
AFTER SCHOOL PROGRAM
Press Release
